Objective: To design the visual identity and visual identity applications for a company called JUTTE which sells customized leather footwear.

Target Audience: Teens, adults (18-35 years) both men and women.The target audience of JUTTE will be young adults as they are more fashion conscious and concerned about their looks.

The character of the brand: Classy, trendy, keeping others needs in mind (customized goods)

Background Information: JUTTE will be a footwear studio that will manufacture leather shoes of vibrant colors according to the customer’s choice (customized) for both men and women. The shoes will be available in various sizes and types like loafers and slip-on, etc.