Objective: To design a unique identity for a B2B company called The foam company which shows that the brand is trustworthy, durable and delivers the best quality.

Target audience: Heads of mattress manufacturers, furniture makers, hospitality, healthcare, retailers, upholstery shops, interior designers, e-commerce bedding brands, wholesalers, and foam converters.

The character of the brand: Trustworthy, durable and delivers the best quality.