Orient - FASHION E-COMMERCE IDENTITY by Hatypo StudioOrient - FASHION E-COMMERCE IDENTITY by Hatypo Studio

Orient - FASHION E-COMMERCE IDENTITY

Hatypo Studio

Logo Designer

Brand Designer

Visual Designer

Fashion Designer

eCommerce Manager

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

ORIENT – FASHION E-COMMERCE

The identity was crafted to reflect Orient’s values: individuality, confidence, and modern expression. Inspired by bold typography, dynamic layouts, and clean modular grids, the design system mirrors the rhythm of fashion itself—ever-changing, versatile, and expressive. The visual language blends sharp contrasts with fluid accents, giving the brand both structure and freedom to adapt across digital and physical touchpoints. A palette of deep blues, vibrant oranges, and refined neutrals represents balance between trust, energy, and timelessness.

Every interaction—from mobile app notifications and web experiences to social media campaigns and packaging design—follows a consistent yet flexible system. This ensures that Orient communicates with clarity while leaving room for creativity and storytelling. The approach not only enhances customer experience but also strengthens Orient’s role as a trusted fashion destination.

Through this identity, Orient is not just an e-commerce platform; it becomes a cultural connector. By merging curated fashion with digital innovation, Orient enables individuals to express themselves with confidence. The result is a brand that embodies modern lifestyle values—authenticity, creativity, and accessibility—while staying deeply connected to its community and shaping the future of online fashion retail.

Creative Director : Faza Dzikrulloh

Art Director : Islahul Khaq

Branding Designer : Zahran Raihan, Irham Zuhri

Motion Designer : Hanif Atmaja

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Posted Jun 1, 2026

Orient is a contemporary fashion e-commerce brand that redefines how style is discovered, curated, and experienced online. With a focus on modern essentials and streetwear-inspired pieces, the brand positions itself as the bridge between global fashion trends and everyday wardrobes. More than just a marketplace, Orient acts as a style curator—bringing together emerging designers and iconic labels into one seamless platform for fashion-forward individuals. The identity was crafted to reflect Orient’s values: individuality, confidence, and modern expression. Inspired by bold typography, dynamic layouts, and clean modular grids, the design system mirrors the rhythm of fashion itself—ever-changing, versatile, and expressive. The visual language blends sharp contrasts with fluid accents, giving the brand both structure and freedom to adapt across digital and physical touchpoints. A palette of deep blues, vibrant oranges, and refined neutrals represents balance between trust, energy, and tim

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