Hood - Mobile App

Aleksandar Sterijev

Art Director
UX Designer
UI Designer
Figma
Introduction
Client: Startup focusing on neighborhood connectivity
Role: UX/UI Designer
Objective: Create a mobile application to foster social connections among neighbors
Problem Statement
Challenge: Difficulty in connecting with neighbors, leading to a lack of community engagement
Observation: Residents appear introverted and hesitant to initiate social interactions
Research
Approach: Developed several user personas to understand the residents' needs
Key Insights:
Solution
Goal: Create a user-friendly neighborhood app that combines features from existing apps like Facebook, Instagram, Hoplr, and Nextdoor
Purpose: Provide an organized platform for residents to socialize, meet new neighbors, and participate in local events
App Features
Introduce Yourself: A simple way for residents to share information about themselves
Explore Neighborhood: Discover neighbors and activities within a 300m radius
Event Organization: Plan and join neighborhood events and activities
Personalized Recommendations: Connect with neighbors who share similar interests
Community Engagement: Share statuses, posts, and host talk shows within the community
Local Alerts: Stay informed about neighborhood updates like traffic, garbage collection, etc.
Integrated Map: View the location of friends and neighbors with customizable visibility settings
Chat Functionality: Communicate with neighbors, with privacy controls to prevent harassment
Easy Sign-up: Use Facebook or Google accounts for seamless registration and profile syncing
Visual Design
Color Scheme: Soft, high-contrast colors to ensure readability and visual appeal
Rounded Edges: Elements with rounded edges to convey a friendly and approachable look
Accessibility: Consideration for users with special visual needs, using high-contrast color combinations
Conclusion
Developed a comprehensive mobile app to enhance neighborhood connectivity and community engagement
Focused on creating a welcoming and accessible interface to encourage social interactions among neighbors
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