Nutlicious | Ecommerce UI Design
Marga Republica
Art Director
UX Designer
UI Designer
Adobe Illustrator
Figma
George Packing Company
Nutlicious is a grower-direct manufacturer, giving consumers the highest level of quality control in choosing hazelnuts. All Nutlicious spreads are shipped from this e-commerce site throughout all 50 United States.
Background
The Nutlicious brand is backed by George Packing Company, which is a B2B business that processes roughly 60% of the world's supply of hazelnuts. In that sense, they already have a pretty good idea of their target users. They approached me as a UX/UI designer to design their website to build an experience that is likely to convert site visitors into customers.
Objectives
Push users towards bundles rather than single jars through the design of the site and user flows.
Emphasize on pushing bundles and subscriptions for their 2 main products — hazelnut spread and roasted hazelnuts.
Create an experience and visual design that serves the end goal of building an experience that is likely to convert site visitors into customers.
Timeline
1 month
Process
Research & Analysis
Concept & Ideation
Visual Design
Results
The website effectively presents the brand's distinct selling points, leading to heightened online visibility and improved conversion rates.
The easily navigable layout, along with streamlined account and checkout systems, simplifies the decision-making process for clients, contributing to increased customer satisfaction and retention.
Checkout Flow (High Fidelity)
