I edited an advertising video for AG, a renowned earphone brand originating from Japan, aimed at promoting their latest product line in Hong Kong.
To capture the essence of Japanese aesthetics, I focused on a color grading approach characterized by a soft, pale blue palette. This choice not only aligns with the brand's identity but also evokes the tranquility and minimalism often associated with Japanese photography.
Throughout the editing process, I meticulously enhanced the visuals to emphasize this pale blue tone, creating a calming yet engaging atmosphere that resonates with the audience. The subtle gradations and highlights were crafted to reflect the serene beauty of Japanese landscapes, ensuring that the video not only showcases the product but also immerses viewers in a culturally rich visual experience.
By blending these stylistic elements, I aimed to create a compelling narrative that highlights AG's commitment to quality and innovation while paying homage to its Japanese roots.
