Paw Pals ✦ The Launchpad

Paw Pals pet shop is dedicated to providing top-quality products for your furry companions! Paw Pals sought to establish a vibrant and welcoming brand identity that resonates with pet lovers everywhere!

Brand Concept: Their main focus was to create a warm and welcoming yet playful brand identity to mirror the voice of their brand, and their ever growing love for furry friends. So they can garner a community that aligns with their values as a pet shop.

Inspired by the colorful and joyful nature of pets, the Paw Pals brand design exudes warmth and friendliness while maintaining a professional aesthetic. With a diverse palette of vibrant and diverse hues, the brand identity reflects the lively spirit of our furry friends, inviting customers to embark on a delightful shopping experience for their beloved pets.

The logo suite features an emblem logo as it'd primary logo, representing a paw mark giving it an adventurous and playful take on presenting the pet shop's name. The wordmark logo, presents a chunky typography with a paw mark accent, as the pet shop's secondary logo!

Color palette includes shades of green, pink and blue. All of which represents meaningful elements to paw pals. The greenery represents playfulness, of going to the park and going on adventures with your furry companions. The pink represents the pinks of toe beans, but also endearment, appreciation and love our pets bring into our lives. Last but not least, the blue not only brings a strong contrast to the lighter more vibrant colors in the palette, but it also represents loyalty – of the bonds we end up creating with our little paw pals.

Packaging Design: Branding is applied to their packaging, to keep everything cohesive and identifiable to everyone who is engaging with the brand's community and products.

Social Media Design: They found majority of their target audience to be on Instagram, by creating a warm and inviting community where people are able to share their photos for a chance to be featured. Along with a space for tips and tricks for a better quality of life for their pets!