DryKing Tourism HR Portal Product UI/UX Design

Dryking set out to digitize the fragmented and outdated job application processes in the tourism and hospitality sector. The industry suffers from high employee turnover, seasonal fluctuations, and a lack of centralized platforms for recruitment, especially for roles like housekeeping, reception, and waitstaff.

Build a scalable UX for job seekers and employers alike

Allow corporate HR departments to manage hundreds of listings and candidates efficiently

Create a seamless experience for users with low digital literacy

Design interfaces for job postings, event publishing, article creation, and application tracking — all under one roof

Make it visually friendly while data-dense and functional

Create a frictionless job search experience for candidates with quick apply features

Build an enterprise-grade dashboard for hotels, resorts, and hospitality chains

Design a robust admin CMS for Dryking staff to manage users, subscriptions, and content

Focus on mobile responsiveness and low cognitive load for mass-market usability

Enable fast switching between roles (candidate, HR, Dryking admin) with consistent UX

1. Research & Discovery

We interviewed job seekers, HR managers, and Dryking’s internal content team. We found:

Candidates preferred applying with one click rather than long CV uploads.

HR teams wanted filterable pools of candidates, sortable by location, rating, and availability.

Admin teams needed flexible control over packages, user roles, and published content.

2. Landing Page Design

We created a bold, modern, welcoming homepage focused on:

Emotional appeal (“Catch your dream, career opportunity”)

Search-first UX with location and category filters

Showcase of benefits, popular searches, and seamless CV creation

3. Dashboard Architecture

The dashboard was designed as a modular system with reusable components and layouts, including:

Job Posting System (edit, view, duplicate, manage visibility)

Event & Article Management

Candidate Pool with advanced filters (CV, location, work type, star rating)

Messaging Module between HR and applicants

Corporate Membership Package Controls

4. Scalable Component Library

To support the 70+ pages, we created a full design system in Figma with:

Inputs, badges, buttons, cards, and user tags

Light and soft UI language using white space and card-based content blocks

Focused on clarity over decoration — especially in table-heavy views like candidate lists

Reduce job application time to under 1 minute

Allow HR teams to publish, manage, and filter job posts with zero dev help

Provide a user-friendly CMS for Dryking admins

Build a tourism-specific UX that feels native to the industry

+80% higher job application rate after launch

Over 1,000 jobs and 500+ candidates onboarded in the first 3 months

Internal HR teams praised the “Kanban View” for its clarity and speed

Scalable UX system now used in ongoing feature rollouts

Dashboard praised by both corporate HR clients and government partners