Mention entered the market as a privacy-first communication tool, a direct alternative to Slack or Microsoft Teams. While their product featured robust encryption and compliance for sensitive enterprise communication, their website lacked the clarity, authority, and emotional resonance to convey this value.

Communicate complex privacy features in a simple, credible way

Differentiate from feature-rich incumbents like Slack

Build trust with enterprise clients from regulated industries

Structure pricing and feature sets clearly for decision-makers

Support lead generation through a conversion-optimized design

Elevate Brand Perception with premium, modern design aesthetics

Simplify Privacy Messaging for decision-makers and IT professionals

Guide Users to Action with compelling CTAs and frictionless navigation

Support Sales & Compliance with clear explanation of features like encryption, local key storage, and AI-free messaging

Convert Enterprise Leads via pricing comparison, feature overviews, and a contact-first sales approach

1. User Research

We conducted qualitative interviews with CTOs, IT managers, and compliance officers to understand:

Their hesitation around tools using AI on internal communications

The role of privacy in vendor selection

Friction points with current messaging tools

Key insight: Buyers don’t want just features, they want control, transparency, and zero AI interference.

2. Information Architecture

We restructured the site into a logical, benefit-first layout:

Hero with strong value proposition: “Secure Enterprise Messenger”

Feature-driven subpages with interactive breakdowns (encryption, file sending, key management)

Trust-building sections with testimonials, logos, compliance seals

3. Design System & Visual Language

Adopted a modern, trustworthy visual style (dark/light mix, confident typography, blue tones for credibility)

Integrated iconography and badges to communicate security credentials visually

Built scalable components for cards, feature blocks, pricing tables, and form layouts

4. Key Pages Designed

🔐 Homepage with privacy-first messaging

📦 Features breakdown page (end-to-end encryption, key rotation, etc.)

💸 Pricing page tailored for both SMBs and Enterprises

🧩 Contact Sales & Lead Generation form

🗃️ Dashboard mockups to show app in action

Make privacy the hero of the brand narrative

Match or surpass competitor UX standards like Slack or MS Teams

Increase lead form completions and demo requests

Build a design system that scales with product and marketing needs

+46% increase in demo form submissions within the first 6 weeks

3x longer average time on site due to improved flow and information architecture

Positive feedback from enterprise clients citing design clarity and messaging transparency

A scalable design foundation that allowed Mention’s team to launch multiple landing variants post-project