KEOM Protocol | Product and Brand Design + Webflow Development

Cagatayhan Kurt

KEOM Protocol: Empowering DeFi with seamless trading. Powered by Polygon.

KEOM Protocol is a decentralized finance (DeFi) platform offering seamless crypto lending, borrowing, and trading solutions. With advanced financial tools like margin trading and AI-based trading assistants, KEOM provides an optimal DeFi experience for users of all levels.

CHALLENGES

Managing large-scale user data to refine and optimize the user experience continuously. We specialize in designing comprehensive yet simple user interfaces for complex financial products, including margin trading and AI-based trading assistance.
Our team ensures responsive and adaptive designs that work seamlessly across multiple devices and screen sizes.
We excel at balancing technical requirements with user-friendly designs, creating intuitive experiences for our users.
By managing large-scale user data, we continuously refine and optimize the user experience to meet evolving needs.

PROJECT OBJECTIVES

We designed a user-friendly interface for KEOM Protocol’s crypto lending market platform, ensuring ease of use and accessibility.
Through data monitoring, A/B testing, user surveys, and usability tests, we refined the platform to align with user behavior and preferences.
We developed a visually appealing and functional landing page using Webflow, incorporating responsive design for cross-device compatibility.
Our team designed conceptual products, including a margin trading platform, an AI-based leveraged market platform, and a real-world asset market, all aligned with KEOM Protocol’s vision.
We established a cohesive brand identity and design system for KEOM Protocol, ensuring consistency across all products and touchpoints.

PROCESS & SOLUTIONS

Data Monitoring & User Testing: We conducted comprehensive data analysis using tools like Hotjar and Google Analytics, alongside A/B tests, user surveys, and usability tests. This data-driven approach allowed us to refine the platform based on real user behavior and feedback, significantly enhancing the user experience.
No-Code Development & Landing Page Design: Our team designed and developed the landing page in Webflow using no-code tools, enabling rapid deployment without compromising on visual quality. The page was optimized for responsiveness, ensuring accessibility across all devices.
Lending Market dApp & Conceptual Product Designs: We designed the core lending market dApp and conceptualized innovative products such as a margin trading platform and an AI-based leveraged market platform. Each product was crafted to align with KEOM Protocol’s brand and user needs.
Competitor Analysis: By analyzing competitors on platforms like DefiLlama and Coinmarketcap, we identified key trends and features in the decentralized finance market. These insights informed our design strategy, ensuring KEOM Protocol remained competitive and user-focused.
Brand Design & 3D Assets: We developed KEOM Protocol’s brand identity, ensuring consistency across all platforms and products. Additionally, we created 3D assets using Spline to enhance the platform’s visual appeal and user engagement.
Cross-Functional Collaboration in Agile: Working closely with Product Managers, developers, and the marketing team, we led the design process in an Agile environment. This collaboration ensured alignment with product goals and timely delivery of all design milestones.

RESULT

We delivered a user-friendly, data-driven crypto lending platform with a seamless and intuitive interface.
We successfully launched a visually appealing landing page via Webflow, ensuring responsive design and ease of use.
Our team designed and refined conceptual products, such as AI-based leveraged markets and real-world asset platforms, expanding KEOM Protocol’s offerings and market presence.
We established a cohesive brand identity that resonates across all user touchpoints, strengthening KEOM Protocol’s position in the crypto space.
Through effective cross-functional collaboration, we streamlined workflows and ensured timely product releases, contributing to the overall success of the project.
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Posted Apr 13, 2025

We designed KEOM Protocol’s DeFi platform with full UI/UX, design system, branding, and advanced features like AI trading and margin tools.

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