Grapevine is an anonymous local messaging application, where students from one university can anonymously post what happens around them and talk to each other completely anonymously.

Goals/Requirements: The goal was to create a simple social mobile application with a clean design and simple to use.

I’ve analyzed the audience in terms of:

Their needs and habits regarding social applications.

Presentation of content that works best for them.

Patterns they fall into as consumers and mobile users.

After this, I’ve crystallized them into a persona.

I’ve explored the whole range of use cases originating from the new approach.

With this new knowledge, insights, and initial ideas on how to use these findings for building an efficient mobile application, I’ve moved on to the product discovery workshop with the client. The goal of the workshop was to align on the clarified product vision and revised product strategy, ideate solutions, choose the best one together, and then prioritize features and define the scope of the MVP.

As a result, we’ve agreed to go with one of the ideas I prepared for the workshop. The concept includes a simple design that concentrates on communication and news sharing.