Shaping a Unique Visual Identity for a Web3 Gaming Platform

Andrei Butenko

Overview

Oryx is a blockchain game where players bet on whether Bitcoin’s price will go up or down in the next minute.

Challenges

The startup approached me to design the web version of the platform, focusing primarily on the mobile experience within a tight 3-week deadline.
After a few calls with the team, I created UX/UI wireframes for the game, along with informational pages and a landing page, then moved into the design phase. I was truly fascinated by the concept of the platform and the game itself, which inspired me to craft a unique visual style, breaking away from the typical neon purple tones of Web3.
One of the biggest challenges was designing interactive animated tutorials to explain the game mechanics and adapting the content for mobile screens, ensuring that key elements and controls were always visible without scrolling.

Result

A unique brand identity for the game and future platform products
A carefully designed user experience tailored for Web3 architecture and gameplay
Interactive tutorials with custom graphics and animations
Final design built in Figma (10 pages) and handed off with full developer instructions
All delivered in 10 days Positive feedback from the client’s team Future collaboration as the product evolves

Landing page design

Oryx Landing page
Oryx Landing page

Internal wallet design

Wallet
Wallet

Main Game Screen

Game UI
Game UI

Leaderboard design

Leaderboard UI
Leaderboard UI

Mobile Breakpoints View

Mobile Breakpoints
Mobile Breakpoints
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Posted Feb 20, 2025

Designed a unique visual identity for a gaming platform, created an intuitive user experience for smooth playing, and built animated tutorials and infographics.

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Timeline

Jan 28, 2025 - Feb 21, 2025

Clients

Broxus

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