Building a Visual Language for a Custom Fashion Service

Andrei Butenko

1

Web Designer

Framer Developer

Framer Designer

Blender

Figma

Framer

Fashion

Overview

Fabric Mastery is a custom fashion service that elevates personal branding, enabling individuals and businesses to create distinctive clothing and accessories that embody their identity and style.
Project Overview

Challenges

Fabric Mastery is a small startup from Florida that needed a website to showcase its portfolio and process client inquiries.
My goal was to design a unique and bold visual style that highlights the power of personal branding, integrate and configure a CMS to simplify portfolio management, and create a high-converting design for processing client inquiries.

Result

A bold visual design reflecting the core value of the service – the power of self-expression and personal branding.
Configured and organized CMS in Framer for easy management of the company’s portfolio content.
All graphic content, including portfolio images, is optimized for fast loading and high-quality display.
The order processing page is optimized for offline orders and support team management.
Final design built in Figma and brought to life in Framer (5 pages).
All delivered in 7 days
Positive feedback from the client’s team
✅ A free logo as a bonus for the first collaboration with me.A free logo as a bonus for the first collaboration with me.😊
Final Look
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Posted Feb 18, 2025

Designed a bold visual language for a startup’s website, integrated a CMS for easy content management, and built the final experience in Framer.

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Web Designer

Framer Developer

Framer Designer

Blender

Figma

Framer

Fashion

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