Revolutionize digital payment solutions for First Tech Bank through the development and enhancement of Fintech products offered by Firstech.
Scope
The project encompasses the comprehensive redesign and optimization of Firstech's payment channels, catering to businesses of all sizes. These solutions are intended to adapt to the ever-evolving digital landscape and empower clients to navigate financial transactions efficiently.
Key Features:
Portal for B2B and B2C Customers: A user-friendly interface designed to facilitate seamless transactions and account management for both businesses and individual consumers.
Mobile App and Website Updates: Enhancements to the mobile application and website to ensure compatibility with the latest technologies and provide a cohesive user experience across platforms.
Configurable Payment Channels: Tailored payment channels that are adaptable and configurable to meet the unique needs of different businesses and industries.
UX Research and Audits: Thorough user experience research and audits conducted to identify pain points, gather feedback, and implement improvements for enhanced usability and customer satisfaction.
Competitive Analysis: In-depth analysis of competitors' payment services to identify industry trends, best practices, and areas for differentiation, ensuring that Firstech remains at the forefront of innovation.
My Responsibilities
Project Leadership:
Lead the project in collaboration with both the US and India teams, ensuring alignment with Firstech's objectives and client requirements.
Oversee the entire project lifecycle from conceptualization to delivery, managing timelines, resources, and budgets effectively.
Product Design and Development:
Design and update the portal for B2B and B2C customers, focusing on enhancing user experience and functionality.
Drive the development process of the mobile app and website updates, ensuring they meet quality standards and align with client expectations.
User Experience (UX) Research and Audits:
Conduct UX research to understand user needs, pain points, and preferences, utilizing findings to inform design decisions and improve product usability.
Perform regular UX audits to identify areas for improvement and implement enhancements to optimize the overall user experience.
Competitive Analysis:
Create competitive analysis reports for FirsTech Payment Services, evaluating competitors' offerings, market trends, and industry benchmarks.
Utilize insights from competitive analysis to identify opportunities for differentiation and innovation within FirsTech's product suite.
Cross-Functional Collaboration:
Collaborate closely with cross-functional teams including design, development, marketing, and client services to ensure seamless execution of projects and alignment with business goals.
Facilitate communication and coordination between the US and India teams to maximize productivity and efficiency.
Client Engagement:
Act as a key point of contact for the US-based client team, providing regular updates on project progress, addressing feedback and concerns, and ensuring client satisfaction.
Proactively identify opportunities to add value and exceed client expectations, fostering long-term partnerships and driving business growth for Firstech.