Smitten Gelateria Branding and Store Design

Project Scope:

Branding Strategy: Develop a unique brand identity that captures the essence of Italian gelato culture.

Logo Design: Create a distinctive logo that reflects the spirit of Italy and evokes a sense of authenticity.

Brand Identity: Establish brand colors, typography, and visual elements to maintain consistency across all touchpoints.

Store Interior Design: Design a welcoming and immersive store environment that transports customers to the streets of Italy.

Marketing Collateral: Develop print and digital marketing materials, including menus, signage, packaging, and promotional materials.

Social Media Marketing: Create a social media strategy to engage with customers and build brand awareness.

Product Photography: Capture high-quality images of gelato flavors and store ambiance for use in marketing materials.

Brand Management: Oversee the implementation of the brand across various platforms and channels.

My role involved overseeing all aspects of the branding and store design project. Here's a breakdown of my responsibilities:

1. Brand Strategy and Identity

2. Brand Management

3. Marketing Collateral

4. Social Media Marketing

5. Product Photography