Smitten Gelateria Branding and Store Design
Kedar Chavan
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Posted May 1, 2024
My role involved overseeing all aspects of the branding and store design project. Here's a breakdown of my responsibilities: Brand Strategy and Identity, Bran..
Project Scope:
Branding Strategy: Develop a unique brand identity that captures the essence of Italian gelato culture.
Logo Design: Create a distinctive logo that reflects the spirit of Italy and evokes a sense of authenticity.
Brand Identity: Establish brand colors, typography, and visual elements to maintain consistency across all touchpoints.
Store Interior Design: Design a welcoming and immersive store environment that transports customers to the streets of Italy.
Marketing Collateral: Develop print and digital marketing materials, including menus, signage, packaging, and promotional materials.
Social Media Marketing: Create a social media strategy to engage with customers and build brand awareness.
Product Photography: Capture high-quality images of gelato flavors and store ambiance for use in marketing materials.
Brand Management: Oversee the implementation of the brand across various platforms and channels.
My role involved overseeing all aspects of the branding and store design project. Here's a breakdown of my responsibilities:
1. Brand Strategy and Identity
2. Brand Management
3. Marketing Collateral
4. Social Media Marketing
5. Product Photography
