Brand strategy and visual identity for a new sports sponsoring concept.

For a national tennis and padel federation I was asked to help develop a brand and business strategy to help launch a new initiative focused on driving sponsorship for up and coming professional athletes. Together with my art director we covered strategy, visual identity with the brand activation to follow in 2024.

Step 1: delivered a strategy workshop to define positioning, target audience, brand promise, value proposition, brand personality and desired customer review.

Step 2: develop a visual identity to bring the brand to life.

Step 3: activation will commence early 2024.