The short version: Rebuilt an independent career coach's site from WordPress to Framer, replacing a site that buried her credentials with one that leads with them: 20+ years of experience, 100+ careers supported, 100% positive reviews, right where a visitor lands.

Running an independent practice that needs to be understood at a glance? If your site is making people work to understand what you do, that's costing you clients before they ever reach out. Find me on Contra or reach out at andres@redmage.cc.

Nancy Hunnicutt is a lifelong career counselor, Gallup Certified Strengths Coach, and Certified Career Transition Coach with over 20 years in the field. She runs Empowering Career Coaching as an independent practice, helping clients identify their strengths through the CliftonStrengths assessment and apply them to their careers, job searches, and personal growth.

Her existing WordPress site didn't carry any of that weight. A visitor had no way to quickly tell who Nancy was, what she'd actually done, or why her approach was different from any other coach's, exactly the kind of ambiguity that gets someone to close the tab instead of booking a call.

The rebuild wasn't a visual refresh so much as a full information-architecture pass. The question driving every decision: can a stranger tell in ten seconds who this is for and why it matters?

That meant a full DNS cutover off the old host, a services section restructured around three clear paths (CliftonStrengths coaching, career transition support, job search services) instead of generic copy, and her track record surfaced immediately: 20+ years of experience, 100+ careers supported, 100% positive reviews, all visible without a single click. Client testimonials got the same treatment, repositioned so proof is visible immediately instead of requiring a scroll to find it.

The live site now leads with exactly what Nancy needs a stranger to understand fast: two decades of experience, a specific certification, real client outcomes, and a clear next step. Less for a potential client to work through, less reason to bounce before they ever reach out.

Running an independent practice that needs to be understood at a glance? If your site is making people work to understand what you do, that's costing you clients before they ever reach out. Find me on Contra or reach out at andres@redmage.cc.