Brand Strategy + Visual branding for a food startup
Avni Jain
Scope
Brand strategy + Visual Identity + End to End Applications
Role - Brand Strategist, Brand Designer, Art Direction
Year - 2024
Summary
Wild Harvest, a leading supplier of food-grade Mahua flowers, needed a brand identity highlighting their collaboration with indigenous communities for ethical and scientific harvesting. Through working with the founder, the brand was visually positioned to reflect ‘community’ and ‘modernity,’ resulting in a logo design that celebrates heritage while embracing progress.
Project Deliverables
Brand Guidelines
Logo Suite
Colour Palette
Typography
Packaging
Website
Social Media templates
Business Card
Merch - T-shirt
Challenge
The cultivation of Mahua flowers have been severely undercut due to the British Act of the 1850’s in India, and so it's lost its relevance over the years. The challenge was to create a visual identity play that could play a role in reviving its significance and mass appeal.
Impact
Wild Harvest’s visual identity combines a lively colour palette with bold, clean typography to engage a younger demographic that values health and enjoys culinary exploration. The use of tribal iconography highlights the significance of community, drawing on generational knowledge and rich heritage to build an authentic and culturally resonant brand.
Brand Strategy Framework
The brand identity features a custom typeface inspired by the native language, paying homage to the tribal communities that have preserved the nutritional benefits and traditional applications of Mahua flowers
Brand Overview
Logo Design
Typography + Colour Palette
Packaging + Business Card + T-shirt design
Print Collateral
Landing Page (mobile)
Website design (desktop)
Social Media Series
Social Media Template
Packaging
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Posted Jan 24, 2025
Branding, packaging and website design for Wild Harvest, championing the ethical and sustainable harvest of Mahua flowers
