Festival Branding and Design
Avni Jain
Bust Stop Ad (poster)
Scope
Creating print + digital assets
Role - Graphic Designer
Year - 2018
Summary
Marketing Campaign for the 2018 TriBeca Film Festival.
Project Deliverables
Social Media Collaterals
Programme Announcements
Print Ads + Digital Ads
Venue Posters + Signage
Screening Tickets
Print Ad + Digital Ad
Wall Graphic
Screening Tickets
Venue Posters
Programming Announcement Creatives
Print Ad
Concept
The design concept was centred on the language used in the film industry. We layered these phrases together and then tore parts of the paper to create new phrases. The mixing and matching of words emphasized the playful and energetic atmosphere which was inherint of the film festival. The visual identity of the campaign was used across varied media like printed ads in magazines, outdoor posters, screening vouchers, digital marketing, merchandise, motion ads etc. Every single piece was produced by hand.
Design Concept
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Posted Jun 22, 2023
Marketing Campaign for the 2018 TriBeca Film Festival.
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