Created organic content to help grow Yazmin's social media platforms for Origin Mexico. Origin Mexico’s social media is about showcasing the beautiful handmade items made by talented artisans across Mexico.

As a part of my project, I created a variety of content that presents the process of making each item, the relationship between the brand and the partner artisans, as well as her daily motivations for all women entrepreneurs. 

Yazmin (Founder) is a mom of 3 and her daily life is always occupied by her daily mom responsibilities. She needed someone to help her create and organize a content calendar where she can easily just revise and approve everything.

Create a weekly calendar for Instagram and Facebook

Create and design 2-3 email campaigns weekly

Create weekly/monthly reports where we can discuss metrics

Stay consistent with trends and make any changes when need (scheduling times)

By creating a more organized schedule, staying on top of metrics, constantly improvising with new content ideas kept our followers more and more engaged. We started noticing that lots of people had more interest in learning about the brand and Yazmin's personal story.

After a couple months, we started seeing lots of comments from people relating to her story! Her customers now relate to the brand on a more personal level, strengthening the relationship between them and the brand.