Lumière — Luxury Skincare E-commerce
Alexandra Pintea
Concept & Vision
Lumière is a concept e-commerce project built from scratch as a portfolio piece — designed to showcase a complete WordPress + WooCommerce workflow for a luxury skincare brand.
Every element was crafted by hand: the visual identity, the UI layout, the product pages, and all the copywriting. No templates, no stock copy. The goal was to create a shopping experience that feels premium, minimal, and conversion-ready.
What I Built
Full e-commerce store using WordPress + Elementor + WooCommerce
Custom product pages with clean layouts, high-end typography, and clear CTAs
Homepage design focused on brand storytelling and product discovery
Mobile-first responsive design across all pages
On-page SEO setup with Yoast SEO, optimized meta tags, and structured content
Copywriting for all pages — brand voice, product descriptions, and CTAs written from scratch
Design Approach
The design language is intentionally restrained: soft neutrals, generous whitespace, and elegant typography. The idea was to let the products breathe and create a sense of luxury without visual clutter.
Every layout decision was made with conversion in mind — clear navigation, prominent add-to-cart flows, and trust signals placed where they matter.
Lumière Homepage
Lumière Product Pages
Lumière Store Detail
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Posted May 20, 2026
Concept e-commerce project for a luxury skincare brand. Full WordPress + WooCommerce build — design, development, and copywriting, all done from scratch as a portfolio piece.
