My role: Website Designer and Developer

I designed and developed the official website for Lucky Backyards, a landscaping and outdoor solutions company. Built with a responsive layout using modern web technologies, the site delivers a fast, mobile-friendly experience. SEO best practices were implemented to improve visibility and ranking on search engines. The project included custom UI/UX design, service showcase sections, contact forms, and local SEO optimization tailored for target regions.

Web Design React Node.js Figma Payment Functionality

LuckyBackyards.com is an innovative marketplace that allows homeowners to rent out their backyards for unique experiences from cozy firepit gatherings to pickleball matches and even backyard zip-lines. The client needed a platform that was not only visually appealing and functional but also scalable, SEO-friendly, and capable of handling two different user journeys (hosts and renters).

The Client faced key challenges: Concept Clarity: The idea of “backyard rentals” was new to users and needed to be explained quickly and visually. Two Audience Segments: Hosts needed to list their spaces, and guests needed to find and book unique outdoor experiences, each with a distinct flow. Low Visibility: No SEO strategy or keyword targeting was in place to drive organic discovery. Scalability Needs: The platform had to support new features like bookings, user dashboards, and category expansion. Outdated Visuals: Lacked emotional warmth, modern aesthetics, and brand trust indicators.

🔧 Design & UX Created a clean, welcoming UI with clear dual CTAs: “Host Your Yard” and “Explore Experiences” Used real-life visuals, iconography, and outdoor-inspired branding Designed a scalable component-based layout for future modules (bookings, events, host ratings) 🔧 Development Built a fast, scalable, and SEO-optimized site using modern JavaScript and web development technologies.

Keyword research focused on niche + location terms like “firepit backyard rental” or “rent my backyard for events” Optimized URLs, meta tags, headers, and image alt attributes Integrated Google Search Console, sitemap, and schema markup Improved page speed and mobile performance

Explaining a niche, two-sided service with a minimal learning curve Balancing two flows (host & renter) within one unified site SEO for an unfamiliar market category Designing for emotional trust while staying conversion-focused Ensuring performance at scale, especially on mobile

✅ Improved understanding & clarity with a dual-path interface ✅ Higher conversions with simplified user journeys and bold CTAs ✅ Stronger organic traffic from targeted keyword integration ✅ Future-ready platform built using Next.js, Tailwind, and AWS ✅ Mobile-first, lightning-fast experience with CDN & Nginx caching