My role: Graphic designer

The logo design for Upward Mobility features a sleek, modern shield with an upward arrow, symbolizing progress and protection. The color palette includes vibrant cyan, deep blue, and black, reflecting innovation and reliability. The logo is versatile, showcased on a t-shirt, business card, and car branding, with a dynamic motion effect to emphasize mobility. This design captures the essence of a forward-thinking mobility brand, blending professionalism with a contemporary aesthetic for a strong visual identity.