Concept:
Imagine a fruit drink that doesn’t look like it belongs in a grocery aisle.
FRUT! is a fictional energy drink brand I designed for a young crowd that wants personality on the shelf.
Citrus Blast and Berry Rush each get their own palette and character: one looks ready to shout, the other is caught mid-splash.
Same family, different attitude.
0 likes · 1 view · Nov 6, 2026
Developed a bold visual identity and packaging for FRUT! energy drinks.
