Don Masa l Brand by Jossué CheroDon Masa l Brand by Jossué Chero

Don Masa l Brand

Portfolio project
Jossué Chero

Concept:

Don Masa is a retro inspired brand concept for a food brand, built around the nostalgia of 1960s animation and the comfort of simple, shared food.

The idea:

Food often carries memories. A snack, or a warm meal can bring back childhood afternoons in front of the TV.
Don Masa turns that feeling into a visual language, using the playful humor and expressive shapes of classic cartoons.

0 likes · 2 views · Nov 2, 2026

Don Masa is a retro inspired brand concept for a food brand, built around the nostalgia of 1960s animation and the comfort of simple, shared food.

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