The Process
Our process unfolded in two structured phases: Design and Development. In the Design Phase, Fri3nds began with a BrandSync meeting, immersing ourselves in the heart of The Dominus Project’s identity. Together with the client, we explored their brand values, target audience, and the aesthetic they wanted to convey. From there, we created a stylescape that set the stage for the platform’s design by defining typography, colors, and overall style. Once these foundational elements were clear, we built a wireframe guided by a content strategy that laid out the website’s structure and flow. We worked closely with The Dominus Project through rounds of feedback, refining each detail until we achieved a high-fidelity design that resonated perfectly with their mission.