“Make a dramatic, hard-hitting instrumental track which sounds futuristic and electronic.”

A rough sketch of the music was made before the video production began. The client loved the very first iteration which then expanded into a fully produced track with all the visual cues locked in.

This campaign generated significant traction on Twitter, where the company gained a loyal following. The video amassed 400K impressions—seven times higher than their average posts. Audiences praised the production quality, with many drawing comparisons to Apple's iconic product launch videos.