Since then I have focused on short video content and collaborated with various creators and brands to help them increase their quality of content and guide them through the path. As the duration of the content is less it does not give the audience a chance to know and connect to the creator. Over the years I have been able to overcome this obstacle as well! I make sure to coordinate,plan and create content with anyone I am working in such a way that this issue does not arise and the creator is able to build a loyal and supportive community.