Health Integrator by Anton DrachukHealth Integrator by Anton Drachuk

Health Integrator

Anton Drachuk

Anton Drachuk

Health Integrator: free lifestyle enhancement service

A digital product & service platform that helps citizens to lower the risk of lifestyle diseases.
54% Lower risk of diabetes type 2
20M SEK Investment secured
Live Service status
Summary As the team lead responsible for the Alpha Product, Service & Business Design and Video Production, I co-designed preventive healthcare product prototypes, service blueprint and business model with social impact bonds and incentives. Our efforts resulted in attracting investors (secured 2nd seed round), academic partners, and new affiliates, with the service now live and utilized by the organization. Main outcome today, with this live, is lowering the risk of diabetes type 2 by 54%.
Client Health Movement - preventive health service - YouTube
Project background

Phase 1: Research, use journeys, concept

Q1-2 2017 Role: not yet with RI.SE Research institutes of Sweden (RI.SE) formed a start-up and carried out a Discovery research and academic review of medical, qualitative and financial cases for a digital service that could help improve health.
After the Discovery, RI.SE approached me to design a preventive healthcare business model, service, and investment pitch media.

Phase 2: Alpha concept design

Q3 2017 Role: Service design lead, business designer and art director
Co-designed preventive healthcare business model with social impact bonds and incentives
Lead a team of business designers (3 people with backgrounds in design, business, and law)
Co-created communication, service, UX and strategy assets
Facilitated handover to the internal team of existing and new members
Outcomes:
The communication attracted local and global investors in addition to existing ones and several academic partners.
The organisation uses the delivered assets and creates new content based on them.
The service is live.
The service and business laid foundations, but we need something to capture investors' imagination. A video co-created with the whole team, and produced and directed by me, helped secure the €50K grant from EIT as angel investment in pre-seed 2nd round funding (as per investors' feedback, they appreciated the clarity and the human touch that the video brought to life).

Current Status

Now the service is live
Available in Sweden's multiple regions
Growing as a company with annual profits since 2018
With a profit margin of 10% in 2022
Most recently received €1.8M in funding from Add Health Media, J12 Ventures, Luminar Ventures, and Leksell Social Ventures.
P.S.: the name changed from 'Health Movement' to 'Health Integrator'.

Client

RI.SE / Health Integrator

Team

3 Mediors + Project lead

Duration

3 months (Alpha phase)

Links

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Posted Jun 29, 2026

A platform to reduce lifestyle disease risk with a successful service design and business model.