Social Media Campaign | Goth Bar Seattle

I led the social media strategy and brand direction for Goth Bar, crafting a compelling digital narrative that resulted in a sold-out event. Through engaging reels with animated motion graphics, relevant hashtags, and timely delivery, I successfully expanded the event's reach far beyond followers, making it a widely celebrated success.

•Developed and executed a social media strategy that blended imagery, music, and copy to engage both the goth community and those interested in the event, even if they weren't familiar with goth culture.

•Crafted captions and visuals that resonated with the target audience while introducing the event to a broader demographic.

•Produced animated motion graphics and dynamic reels that gained thousands of views, with engagement from non-followers outpacing that of followers.

•Utilized relevant hashtags to boost visibility and maximize the event's reach, creating widespread awareness.

•Designed and implemented a highly targeted ad campaign that drove ticket sales and generated a sense of urgency.

8Optimized post timing and content to align with peak engagement windows, ensuring maximum reach and impact.

This project demonstrates my ability to craft a tailored narrative, combining visuals, music, and copy, to effectively promote an event and engage diverse audiences.