🟫 BRIEF DESCRIPTION: FACE IT is a cosmetics/makeup brand. FACE IT brand empowers and encourages women empowerment. A brand that provides high-quality beauty products serving Millenials and Gen Z. FACE ITs' ultimate goal is to boost women's confidence with their go-to makeup.

🟫 DESIGN EXPLANATION: I use a Serif font for this brand to portray the brand as elegant so people can perceive the brand as being an elegant and high-end brand. For the letter i part, I manipulated it and turn into a droplet or a drop of skincare.

🟫 BRAND VALUES:

Empowerment - Mission to empower women and youth.

Bold - Live your purpose and values.

Competitive - Ability to stand out among others.

World-Class - High-quality and powerful.

Beauty - Unleash your inner and outer beauty.

Elegance - Elevate your looks.

Confidence - It's your asset that counts.

🟫 TAGLINE: Face them with confidence