🟫 BRIEF DESCRIPTION: The Hemingway is a Book Store and Cafe. The Hemingway is classic with a modern touch brand. The brand speaks for stability, industrial, and high-quality brand. The brand has now expanded from serving pastry and coffee to offering a book. A perfect place for all bookworm who loves to read and drink coffee. The Hemingway Cafe had a great reputation and established their business for how many years now.

🟫 DESIGN EXPLANATION: The Hemingways' behind-the-logo story is an open Book in front of a Cup of Coffee with an industrial wood accent at the corner. The solution is to create a modern logo yet a classic one. A sans serif "Westmeath" font that is used in the logo is perfect to create a brand design for a Cafe.

🟫 TAGLINE: The smells are heavenly! - Means that the smells of a cup of coffee and a book are pleasing. We always know that coffee lovers and bookworms love the scent of coffee and a book that both has a similar scent of a coffee + vanilla musky scent.