Branding for a Luxury Bag Brand.

🟫 BRAND DESCRIPTION: Introducing, Adeleine. Adeleine is a high-end luxury brand producing Vegan-Leather Bags for all women. Their target customer is women in age 20-30 who are into Fashion. The brand is aiming for a sustainable, cruelty-free, and high-quality luxury bag brand.

🟫 ATTRIBUTES: BOLD. ELEGANCE. LUXURY. CLASSIC. POWER.

🟫 TAGLINE: CARRY YOUR ELEGANCE - The idea behind the tagline is something that women can always have to stand out among the rest. It means that "CARRY YOUR ELEGANCE" can fit into their daily lifestyle whenever they are. The brand represents the youth and women to stand up on their own and carry their elegance with confidence.