EMAILS SO GOOD, YOU CAN EAT THEM!

Hired to do email marketing for Nuts.com, a legacy brand that had recently completed a rebrand prior to my start date. As a legacy brand they had millions of customers and were a habit destination for many seeking to purchase dried goods and snacks for their home pantry. But their systems weren't set up or optimized to take full advantage. They were on Mailchimp initially though they had outgrown the platform. Moved them to Iterable and helped the company become more data-driven with personalization and segmentation. Also improved their email design to be more engaging, responsive, and accurately land in all inboxes.

BEFORE

Here are a few examples of what the emails were like before the redesign and shift to Iterable. I was doing copy and deployment.

You'll note the "add to contacts" line at the start of the email, sloppy one-column that isn't optimized, and the button was... not ideal.

The original email newsletter that just didn't represent the fun rebrand they had.

AFTER

Responsive, clean, and embracing more of the color palette the design team intended.

A promo only email

Encouraging auto-delivery for frequent purchasers who have not yet set things up

Welcome email to new sign ups

$10 offer for first-time purchasers

A promo reminder email

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Posted Nov 19, 2024

As Email Marketing Manager for Nuts.com, I helped optimize their emails, moved them to a more robust platform for better personalization and improved design.

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