•Co-managed the Instagram account by writing captions, taking photos at the store locations, creating graphics on Canva to post on stories, and scheduling content on Hootsuite
•Interacted with followers by responding to comments, reposted stories that Winfield Street Coffee was tagged in and conducted a giveaway for one customer to win coffee for a week
•Optimized the account by creating a hashtag strategy, including the location in posts, applying alt text and interacting with relevant accounts