In the world of learning and development, standing out and making a real impact is key. TipTong, a super flexible learning platform, came to us looking for a fresh brand that shows exactly who they are: inclusive, easy to use, and all about making learning accessible anytime, anywhere. We were excited to dive in and create a full brand identity that brings this to life. Why Brand Identity Matters - From strategy -> concepts -> a brand A consistent, relatable brand isn’t just about looking good—it’s about connecting with users in a way that feels authentic. With TipTong, we wanted to reflect their mission to keep learning open to everyone, from total beginners to seasoned pros. The Project We got to know TipTong inside and out, diving into what makes them different and the audience they’re here to help. From there, we built out everything: logo, colors, typography, and a toolkit of digital and print assets. The design captures TipTong’s fun yet professional vibe, making the platform feel inviting while staying sharp. The Result TipTong now has a brand that’s memorable, approachable, and all set for growth. This new identity not only highlights their dedication to flexible learning but also creates a stronger connection with users, making it easier to reach goals wherever, whenever.