In the world of garden design, where beauty often comes at an unattainable cost, Juliette Garden Design strives to redefine the concept of luxury. Her vision is clear: to make elegant, bespoke gardens accessible to a wider audience by offering premium design at affordable prices. Collaborating closely with Two of a Kind agency, we created a brand identity that mirrors this philosophy—approachable yet refined, affordable yet undeniably luxurious.

From Vision to Visuals: The Role of Branding A brand is more than just a logo; it’s the story you tell, the impression you leave, and the way you connect with your audience. For Juliette Garden Design, we set out to build an identity that balances premium aesthetics with an inviting tone, ensuring her clients feel inspired and empowered to invest in their dream gardens without hesitation.

The Project We began by diving into the heart of Juliette’s mission and understanding the aspirations of her target audience. Using this as our foundation, we developed a cohesive visual identity that included logo design, a soft and modern color palette, a versatile style guide, and elegant yet practical branding applications. The results combine sophistication with approachability, resonating with homeowners seeking beauty and value in equal measure.

The Result The new brand reflects Juliette Garden Design’s mission: to bridge the gap between luxury and affordability. The visuals evoke a sense of calm elegance, while the brand’s tone communicates trust and accessibility. This identity ensures Juliette can confidently showcase her expertise, reaching a broader audience and making luxurious outdoor spaces an attainable dream for many.

Take a look at the transformation we created for Juliette Garden Design!