Website Copywriting: Case Study

Disclaimer: This is a mock writing sample. The changes were not requested by the client and are only being used to demonstrate my skills and experiences as a copywriter.

LaScala's Fire is a South Jersey/Philadelphia area Italian-American restaurant chain. The goal of this project is to improve LaScala's click through rates and conversions on their website via copy changes.

Classic wood-fired Italian American cuisine with a modern twist.

A staple of South Jersey and Philadelphia. Fire offers a wide range of delectable Italian American selections including wood-fired specialities. Enjoy generously portioned plates - great for sharing, paired with high-quality service in a warm and comfortable atmosphere perfect for friends and family. Let's eat!

Calabria, Italy natives, Francesco and Tommasina Rocchino came to South Philadelphia over 90 years ago. They raised a large family while working diligently to build two successful businesses. Rocchino & Sons corner deli & grocery store became legendary for grandmom's fresh pasta & sandwiches and a construction company led by my grandpop built many row houses in their beloved neighborhood with a great attention to detail and an emphasis on quality.

My grandparents and their daughter Rosemary LaScala, my mother, laid the foreground for LaScala Restaurant Group with their passion, integrity and commitment that I strive to meet in all I do.

"On behalf of my team at the LaScala Restaurant

Group and I, we thank you for making it

possible for us to do what we love…we hope to

see you soon, let’s eat!"

-- Rob LaScala, Restaurateur, Owner