Yuki wants to sell her own coffee brand in her café in Tokyo. The coffee brand shall be called kokoro" (kokoro means heart or spirit", emphasizing inner beauty and emotional depth). It can range from minimalist to playful with modern Japanese Illustrations.

Deliverables

Complete Visual Identity + Visual Assets

Packaging Design

Cup Design

Social Media

Other Collaterals

For disclaimer, this is a passion project. The brief is from @brand.brief on Instagram. Although this was a passion project, I approached it with the same professionalism as I would for a client. I conducted research into the coffee brand or coffee shop industry to understand what customers seek when choosing coffee brands as well as the current trend in coffee brand/coffee shop/cafe design.

In my design process, instead of directly searching for some ideas and inspiration on Pinterest, I usually do the word mapping first to gain some insights. I feel that in order to truly understand the brand, I have to list words that resonate with the brand.

The logo features a character and heart shaped coffee bean. The character with a smiling face radiates warmth, friendliness and a welcoming vibe. At the center of the character's chest is a heart-shaped coffee bean, symbolizing the love and passion for coffee.

The visual assets draw inspiration from coffee shop menus, embracing a hand-drawn style to align with current trends in coffee shop branding. This style not only adds a unique and authentic feel but also resonates with the contemporary preference for personalized and handcrafted aesthetics in coffee shop branding, enhancing the overall customer experience.