AutoCT is a software-as-a-service (SaaS) application designed to automate and simplify electrical circuit routing and containment sizing for professionals in the construction and engineering industries. The app helps users manage cable tray routes in Autodesk® Revit® models, offering key features for design efficiency and error checking.

I was tasked with designing and developing the comprehensive marketing site for the AutoCT application from the ground up. This entire project was built using Framer, demonstrating the platform's capability for creating a professional, feature-rich website for a B2B SaaS product. My role involved translating the app's technical features into a clear, compelling, and easy-to-understand web experience. I focused on structuring the information to highlight key benefits, showcase its seamless integration with Revit, and communicate its value to a professional audience.

The primary goal was to create a high-impact, fully responsive website that serves as the main marketing hub for the AutoCT app. The site needed to effectively educate potential users on the app's technical benefits, showcase its core features, and drive sign-ups or downloads through clear calls to action.

Framer Site Development: I built the full marketing website using Framer, leveraging its robust visual development environment for a pixel-perfect, production-ready build.

UI/UX Design: I crafted a clean, professional user interface with a clear information architecture to simplify the app's complex feature set for a broad audience.

Responsive Layout: I implemented a seamless responsive design to ensure optimal viewing and conversion on all devices, from desktop to mobile.

Component System: I developed reusable components for feature showcases, benefits sections, and call-to-action blocks for scalability and easy content updates.

Conversion-Optimized Design: I strategically placed clear calls to action (CTAs) throughout the site to guide users and maximize user sign-ups and app downloads.

Interactive Elements: I integrated subtle animations and interactive elements to enhance user engagement and guide the user's eye through key product features.

This project successfully delivered a professional and conversion-focused marketing website that effectively supports the growth of the AutoCT app. The entire site was built with the speed and flexibility of the Framer platform, proving its capability for complex web projects with sophisticated feature showcases.