World of WOW: A Custom Site Coded in Framer
Aaleen Raza
From Concept to Code: Designing World of WOW with Framer
The Client 📝
World of WOW is a conceptual brand for a modern property showcase platform. It's designed to simplify the process of discovering and engaging with a diverse portfolio of properties, including residential apartments, commercial spaces, and plots, all presented through a sleek, user-centric interface.
Project Overview 🔍
I took on the challenge of designing and building the entire marketing and listing site for the conceptual brand, World of WOW, from the ground up. This project was developed entirely in Framer, focusing on a rapid and efficient workflow without compromising on design or functionality. My role encompassed translating a sophisticated UI/UX design into a fully interactive and responsive web experience, creating a seamless user journey for Browse properties, and building a robust, component-based framework that is easy to manage and scale for future updates.
Project Goal ✅
The primary goal was to bring the World of WOW concept to life by delivering a fully responsive, production-ready website. The aim was to build a visually engaging and highly scalable platform in Framer that effectively showcases a wide range of property types and demonstrates the power and flexibility of the no-code development environment.
Responsibilities 📋
Framer Site Development: Designed and developed the entire website from scratch using Framer, leveraging its visual canvas and robust development features for a fast and efficient build.
Component-Based Structure: Built a modular and reusable component system for property cards, search filters, and page sections, ensuring scalability and ease of maintenance.
Interactive Prototyping: Integrated custom interactions, scroll animations, and dynamic carousels directly within Framer to create a highly engaging user experience.
Responsive Design Implementation: Ensured flawless performance and layout integrity across all devices and breakpoints, from desktop to mobile.
UI/UX Design: Crafted a clean, intuitive user interface that prioritizes seamless navigation and a clear display of property details.
Project Conclusion
This project was completed from initial design to a fully live, responsive site in just one week. Leveraging the speed and efficiency of Framer, I was able to deliver a high-quality, production-ready website on an accelerated timeline, proving the platform's power for rapid development.
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Posted Jun 29, 2025
Crafted a dynamic collection showcase in Framer, blending a modern design with a seamless user experience to drive leads.
