Nijta is a service that uses AI to protect and encrypt users' vocal data.
Base logo
Logomarks
Here, the brand identity revolves around sound. Sound shapes, sound gradients. The graphic intention is to create a nebulous branding that reflects anonymization and confidentiality.
3 main textures
The textures are created through illustration on Procreate and then retouched on Photoshop for an extra saturated, noisy and blurry effect.
Logo in-situ
To enhance the confidentiality aspect of the service, 3D textures are introduced through the brand assets.
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Posted Jun 11, 2025
Creating a brand identity for a service protecting data is a mix between technical skills and bold brand choices.