Midnight Familiar Handbag Campaign Concept

Midnight Familiar is my own product: a handbag featuring original illustration, designed and produced through Catherine Gomersall Studio. This project covers the full arc from illustration through product design to campaign imagery.

The bag features an original character illustration drawn in Procreate, printed on a structured handbag format. The design sits at the intersection of fashion accessories and illustration-led product, the kind of work where the artwork is the product rather than decoration applied to it.

Campaign imagery was developed using ChatGPT to create lifestyle and editorial-style product photography concepts. The visual direction leans into dark, atmospheric styling: moody lighting, rich textures, and a fashion-forward tone that positions the bag as a statement piece rather than a novelty item.

End-to-end product ownership: illustration, product design, visual identity, and campaign art direction for a physical product. It's the same set of skills I bring to client work in packaging, fashion, and illustration-led branding, applied here to my own line.