E-commerce Product Shots by Catherine GomersallE-commerce Product Shots by Catherine Gomersall

E-commerce Product Shots

Catherine Gomersall

Brand Designer

Photographer

Product Photographer

ChatGPT

iPhone

Product photography meets AI art direction

This project demonstrates my workflow for creating ecommerce-ready product imagery: iPhone photography combined with ChatGPT for art direction, shot lists, and background generation.

Some of the work here is real product photography I shot and styled myself. Some is fully AI-generated concept work. I'm transparent about which is which, because the workflow is the point: both paths produce commercial-grade assets, and most client projects use a blend of the two.

The Workflow

I photograph real products on iPhone, then use ChatGPT to art direct the final images: generating styled backgrounds, building shot lists for different platforms, and compositing products into lifestyle settings. The result is a full suite of ecommerce assets (packshots, hero images, social content, campaign imagery) without a traditional studio setup.

For concept work, I use ChatGPT to generate entire scenes from scratch, exploring brand directions, packaging concepts, and campaign visuals before a product even exists. This is useful for pitching, mood boarding, and pre-launch content.

What's real, what's concept

Photographed by me (real products): Beauty and skincare, wellness and natural health, artisan food and beverage, home fragrance and candles, botanical and lifestyle products. These are iPhone shots I styled and art directed with AI-generated backgrounds and settings.

AI-generated concept work: The oracle/tarot card decks and luxury tea packaging are entirely AI-generated. They're included as examples of what the concept development workflow can produce for brands exploring new product lines or visual directions.

What a client gets

Clean packshots and hero images for ecommerce listings

Lifestyle and campaign imagery for social media and advertising

Product launch visuals and pre-launch concept development

AI-generated mood boards and brand direction explorations

A fast, flexible workflow that doesn't require a traditional studio

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Posted Jun 24, 2026

Luxury Product Photography & AI-Assisted Commercial Content This collection showcases premium product photography and commercial visual content created for wellness, beauty, lifestyle, food, beverage, home fragrance, and spiritual brands. The work explores how contemporary product imagery can combine strong visual storytelling with ecommerce-ready assets. Each project includes a range of deliverables commonly required by modern brands, including clean packshots, lifestyle photography, hero images, product launch visuals, social media content, and campaign imagery. Featured categories include: • Oracle and card decks • Beauty and skincare products • Wellness and natural health brands • Artisan food and beverage products • Luxury tea packaging • Home fragrance and candle collections • Botanical and lifestyle products My approach blends product photography, creative direction, styling, branding, and AI-assisted visual production to help businesses create cohesive launch campaigns.

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