I created an editorial email

I created an editorial email newsletter campaign for AURELIA ESCAPES, a boutique travel and hospitality brand, designed to inspire destination discovery while driving readers toward featured stays and travel experiences.

The newsletter combines curated destination content, hotel recommendations, travel storytelling, and strategically placed calls to action within a premium editorial layout. I structured the content to balance inspiration with conversion, giving subscribers useful travel content while naturally guiding them toward exploring destinations and booking opportunities.

I also developed supporting newsletter variations and a performance framework covering open rate, clicks, engagement, and subscriber growth.

The result is a polished newsletter experience designed to strengthen audience engagement, increase website visits, and turn curated content into measurable marketing opportunities.