I designed an abandoned cart

I designed an abandoned cart and customer retention email automation system for SORELLE, a contemporary fashion e-commerce brand, focused on converting high-intent shoppers into completed purchases.

The project mapped a behavior based customer journey from product viewing and cart abandonment through a structured three email recovery sequence. Each message was designed with a specific role reminding customers of their selected products, reinforcing purchase intent, and creating urgency before items were lost.

I also developed the automation logic around audience segmentation, timing, triggers, and conversion goals, with performance tracking across recovery rate, clicks, conversions, and recovered revenue.

The result is a structured retention workflow designed to reduce cart abandonment, recover lost purchase opportunities, and turn customer intent into measurable conversions.