I developed a paid social

I developed a paid social media campaign for LUMORA, a modern home décor brand, focused on audience targeting, creative testing, retargeting, and conversion optimization.

The campaign was structured around the full customer journey, from prospecting and interest-based targeting to retargeting engaged users and driving completed purchases. I also developed multiple ad variations and used creative testing to identify stronger-performing content.

The project demonstrates my approach to turning paid social advertising into a measurable growth system, combining strategic targeting, creative optimization, conversion tracking, and performance analysis.