I developed a full social

I developed a full social media marketing campaign for VÉLORA, a contemporary fashion brand launching a new collection.

The campaign was built around a clear launch strategy, combining campaign messaging, visual creative direction, audience-focused content, and platform-specific assets for Instagram and TikTok.

I developed the campaign across multiple formats, including feed posts, Stories, short-form video creative, product-focused content, and collection announcements, creating a consistent experience across the customer journey.

The campaign was structured around measurable marketing objectives including reach, engagement, and traffic, with performance tracked against key campaign metrics. The result was a campaign framework designed to expand brand visibility, generate audience interest, and drive potential customers toward the new collection.

Campaign results shown are from a simulated portfolio case study and are used to demonstrate how campaign performance would be measured and presented.