I designed a welcome and

I designed a welcome and onboarding email automation system for FLOWLY, a SaaS productivity platform, focused on turning new signups into active and engaged users.

The project mapped the complete customer journey from signup through activation, engagement, and paid conversion. I structured behavior-based email triggers, audience segmentation, onboarding messages, product education, follow-ups, and upgrade communications to create a personalized lifecycle experience.

I also incorporated performance tracking across open rates, clicks, activation, and trial-to-paid conversion to demonstrate how automation can be continuously optimized based on user behavior.

The result is a structured customer lifecycle system designed to improve onboarding, increase product adoption, and guide users toward conversion.