Alexandra Bliss is a lifestyle brand that sells clothing and accessories inspired by the owner’s world travels. Alexandra is the founder while Bliss is what she wants her customers to feel when they buy her products. High-quality materials and handmade products are the essence of her brand. The design and material for every collection are inspired by her favourite place of wanderlust. After performing a comprehensive branding exercise, we understood her target audience to be women who travel or aspire to travel and adventure-seeking fashionistas. Her goal was to be a sought-after brand for women who dream and make it happen.

The story of Alexandra Bliss is about travel and the countless ways in which it can inspire people to dream. Gates and doors are symbolic of the anticipation of a whole new world on it’s other side. In a way, it is the gateway to new experiences and memories. We decided to base the visual identity off of beautiful doors and archways the owner of Alexandra Bliss fell in love with.